Our Vision

We envision ourselves as a global player, investment in commercial and industrial enterprise ventures, focusing predominantly in business such as technology, oil and gas, petrochemicals, aviation, property development, mining and the financial sector where we have already made inroads. All investments to be fully managed in the interest of the stakeholders. As we develop relationships with all our stakeholders based on sustainable cooperation, upholding ethical values, which the shareholders, management and employees will represent and continuously strive for as we build the business.

Our Mission

Our mission is to contribute to the development of the local economies, foster entrepreneurship, seek and cultivate long term business partnerships, pursue business ideas that transform markets, and empower them to realise their full potential.

We envision ourselves at the forefront of the UAE economy’s development, always driven to empower the right synergies with the right businesses and industries to manifest potential for growth and forward change across a wide spectrum of industries.

Our brand value is imprinted in all we do. To be a leader in the markets we serve by providing quality sourced products, while learning from their feedback to serve even better. To be a company that attracts and retains outstanding people by creating a culture that fosters openness and innovation, promotes individual growth and rewards initiative and performance.

To be a company which combines its people, technology, management systems and market opportunities to achieve profitable growth while providing fair returns for business. To be a company that endeavors to set the highest standards in corporate ethics in serving the society.